Targeted: Determining When News is Subject to Advertising Rules (New Guidance)

The Therapeutic Goods Administration (TGA) is currently preparing the attached guidance for publication. Please provide comments, aligned to the broad topic below, and any additional input in the form below by COB 19 March 2026.

This guidance is being developed to promote consistent interpretation of the advertising rules and to help address ongoing non-compliance related to the advertising of therapeutic goods, particularly in evolving digital environment.

This is a confidential draft guidance provided solely for this consultation, and is only open for response from MTAA as an industry representative.

This guidance is intended to assist journalists and news organisations, who report on therapeutic goods, to ensure they do not unlawfully advertise these goods in their reporting. It also explains the legal exceptions that are available for broadcasters and publishers and the circumstances in which they apply.